By KENS apothecary
Watch out, Aesop. Another Melbourne brand is making its way to delight the senses, in more ways than one.
Smart, scientific and seductively holistic, Grown Alchemist, founded by brothers Keston and Jeremy Muijs is built on the philosophy that good skin comes from a well-looked after body. And for topical applications to be effective, the products must be compatible with human biology.
“If you deliver products that the body can recognise and utilise, it can use them to make skin cells healthier which will then result in beautiful skin,” Jeremy says.
Organic-certified with recycled packaging and no animal testing, Grown Alchemist is the testimony of the power of a holistic care for the body.
“We talk to our customers to try to inculcate a healthier life by eating better, doing some exercises and getting enough sleep. We don’t sell sleep, but we know of its supreme importance in how your skin looks,”
“Beauty is health. Make your skin cells healthy and you are paving the way to be beautiful,”
What is the most important skincare ritual?
Cleansing. Do it three times. Use the Hydra+ Facial Cleanser to take off oil and make up. Then, cleanse with Gentle Gel Facial Cleanser and do it twice. A properly cleansed face if the perfect pathway for effective toning and moisturising.
Why is it important to activate skin health?
Just like the body loses muscle mass after 35 years of age, the skin loses its resilience as it loses collagen mass. Healthy skin cells are more able to utilise natural peptides in our products to trigger the production of collagen.
Why is it important to go beyond botanicals?
Because botanicals can only do so much. Infusing products with active ingredients that are compatible with the body gives skin more powerful food to synthesise so it can be the healthiest and most beautiful version of itself.
“To see a world in a grain of sand,
And heaven in a wild flower,
Hold infinity in the palms of your hand,
And eternity in an hour.”
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